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It can be the case that your site isn't performing as you've hoped and all it really
needs is a face-lift, or a modification of your site which may include a new information
architecture, more and/or different content, new key words, etc.
Is your website in need of a face-lift? How do you know if it is?
Ask yourself these questions:
1) Has it been more than a month since the last time my content changed?
2) Do I get positive comments about my site from users?
3) Do I get negative comments from users?
4) Do I have a place to allow users to comment?
5) Do I keep seeing sites I admire and would like to emulate?
6) Do users find my site easily using a popular search engine?
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